About the author : Payee Solutions

Under the European Commission’s proposed Digital Markets Act, Apple might be forced to allow users to sideload apps on their iPhones. Apple CEO Tim Cook argued that the move would destroy the security of the iPhone as well as other privacy initiatives that they have built onto the App Store.

To push back the EU’s proposed policy, the Cupertino company has released a 16-page document titled “Building a Trusted Ecosystem for Millions of App” to justify why the App Store should be the only place where iOS users can discover and download apps.

According to the document, it said that phones now contain the most sensitive information about our personal and professional lives. When it comes to privacy, Apple believes that it’s a fundamental human right and that principle guides the high privacy standards that they build into their products. Its recent introduction of privacy labels and App Tracking Transparency not only offer users better control over their data but also provide more information to allow users to make the right choices when granting permissions.

It said that all apps listed on the Apple App Store are reviewed to ensure that it meets its high standards with strict guidelines. The review process also ensures that users are protected from malware, cybercriminals and scammers. To keep children safe, apps for children are also required to meet certain guidelines and it must be integrated with iOS parental control features.


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About the author : Payee Solutions

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